TASK:
Pressure the University of Florida to divest from prison labor and unsustainable practices on campus.
I led a team within the greater organization of Dream Defenders.
METHOD:
1. Use the student body's participation or lack thereof as leverage
2. Garner as much media attention as possible
3. Meet with faculty and university officials
4. Efficiently navigate the complex world of university bureaucracy
Our responsibilities during this time were multiple meetings a week, organized meeting notes, event programming, digital media creation, public speaking, external research, and speaking with field professionals.
CAMPAIGN:
My team and I spoke on radio shows, newspaper articles, social media platforms, and organizational meetings on campus.
We created a movement that quickly stole the attention of the student body. We used this as leverage to gain access into some of the most prestigious offices of the university.
Though we were met with a complacency hid behind a thin veil of university politics, after about 2 years dedicated to this campaign, it was eventually announced that the university had committed to divestment and a restructure of food provision on campus.